Founder & CEO

As Founder and Chief Executive Officer of Avidity Media, he leads a growing multimedia enterprise that includes Avidity TV, Avidity Gospel Music Awards, Avidity Recording Academy (ARA), Avidity Promotions, Avidity Magazine, and Avidity Broadcast Data Services (Avidity BDS).

Since beginning his career in 1999 as a concert promoter and artist manager, Huggins has built a reputation for creating opportunities for independent artists, developing innovative media platforms, and advancing excellence within the Gospel music and entertainment industries. His early ventures, including Mogul Entertainment Management, later evolved into Avidity Global Entertainment, laying the foundation for his current ecosystem of media and entertainment brands.

A passionate educator and mentor, Huggins has spent decades helping artists and entertainment professionals better understand the business of music, media, branding, and audience development. His work continues to focus on equipping independent creators with the tools and knowledge needed for long-term success in an evolving industry.

On April 28, 2026, he released his book, Take The Win: Knowing When You've Already Won—and What to Do Next, a guide encouraging readers to recognize overlooked victories, redefine success, and move forward with clarity, confidence, and purpose.