The Roots
About the Awards
10+
Acclaimed annual productions
The Roots
More than an awards show — a defining platform
The Avidity Gospel Music Awards (formerly Avidity Awards), presented by Avidity TV in collaboration with the Avidity Recording Academy (ARA), is a premier celebration of excellence in independent Gospel music. As a dynamic national platform grounded in innovation, cultural impact, and elevated presentation, the awards program expands the reach of Gospel music beyond traditional boundaries—bridging generations, styles, and communities while introducing new audiences to the depth, power, and artistry of the genre.
What began as a bold vision to elevate and unify independent voices in Gospel music has grown into "Independent Gospel Music's Biggest Night." Based in Dallas, Texas, the Avidity Gospel Music Awards is more than an awards show; it is a defining platform for recognition, visibility, and industry elevation. Showcasing standout performances from emerging and established Gospel artists, celebrated groups, and distinguished honorees, the event also highlights leaders whose influence extends beyond music, including impactful community figures, civic leaders, and small businesses making meaningful contributions.
With ten acclaimed annual productions already established under its former name, the Avidity Gospel Music Awards has earned national and international recognition for its bold vision, high-level production, and steadfast commitment to spotlighting talent worthy of a broader stage. More than honoring Gospel music, the show continues to help shape its future, amplify its influence, and elevate the voices driving the genre forward.
Derrick Huggins
Founder & CEO
Founder & CEO
Derrick Huggins
Derrick Huggins is a media executive, entrepreneur, author, music industry strategist, and educator with more than 27 years of leadership experience in entertainment, broadcasting, artist development, and multimedia innovation.
As Founder and Chief Executive Officer of Avidity Media, he leads a growing multimedia enterprise that includes Avidity TV, Avidity Gospel Music Awards, Avidity Recording Academy (ARA), Avidity Promotions, Avidity Magazine, and Avidity Broadcast Data Services (Avidity BDS).
Since beginning his career in 1999 as a concert promoter and artist manager, Huggins has built a reputation for creating opportunities for independent artists, developing innovative media platforms, and advancing excellence within the Gospel music and entertainment industries. His early ventures, including Mogul Entertainment Management, later evolved into Avidity Global Entertainment, laying the foundation for his current ecosystem of media and entertainment brands.
A passionate educator and mentor, Huggins has spent decades helping artists and entertainment professionals better understand the business of music, media, branding, and audience development. His work continues to focus on equipping independent creators with the tools and knowledge needed for long-term success in an evolving industry.
On April 28, 2026, he released his book, Take The Win: Knowing When You've Already Won—and What to Do Next, a guide encouraging readers to recognize overlooked victories, redefine success, and move forward with clarity, confidence, and purpose.
Recognitions
- ◆ Proclamation from the Dallas County, Texas Commissioner's Court for contributions to arts and culture
- ◆ NAACP Grand Prairie, Texas Chapter's Man of Honor Award
New Release
Take The Win
Knowing When You've Already Won—and What to Do Next. Released April 28, 2026.
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